Children with cancer and limb differences are virtually invisible in the kid's media. Teaming up with Scarlett Contra El Cancer, we sought to create a meaningful, moving and identifiable story for these children that could offer a role model.
On social media, the outpouring from the communities around childhood cancers and limb loss was remarkable. Within the first year of its release, Scarlett had over 10,000,000 views worldwide. Two years after its launch, the video has been viewed by over 19M people.