Corporate Rewards asked us to create five videos for their new WorkStride software. Workstride enables companies to realize the full potential of their workforce. The first video was to introduce the new platform and its capabilities. The next four videos were divided into chapters to show employees how each feature worked and to have a more ‘linear product demo feel.’ The client provided a simple breakdown for each video and brand guidelines for us to follow, including colors and logos. Otherwise there was very minimal visual reference.Our challenge was to visually translate this seemingly dry information in a unified and engaging way.
The spots achieved their goal in providing employees an overview of the software and its benefits and currently lives on the WorkStride website and social pages. It also provided a great demo for sales partners who may not have been familiar with selling this software.